![\"\"](\"http:\/\/waitsrp.suzanarp.fr\/wp-content\/uploads\/2017\/03\/suzana-biseul-presentation.png\")
What are my skills?<\/h2>\n- \n
- e-PR<\/li>\n
- writing and editing<\/li>\n
- Strategic Communications<\/li>\n
- Social Media<\/li>\n
- Marketing<\/li>\n<\/ul>\n
Who am I ?<\/strong><\/p>\n
I have a strong B2B background with Fortune 500 companies and more than 20 years of experience in the field of communication, and more specifically as a PR Manager in the areas of industry, high-tech and health.<\/p>\n
I’m a Paris (France) based freelance communications specialist with 15 years’ professional experience on my own in writing, editing and media relations.<\/p>\n
I hold a Bachelor of Science and techniques of communication and an MA in Modern Literature (Sorbonne-Paris III).<\/p>\n
I speak fluent French, English, Portuguese and Spanish.<\/p>\n
I have the double experience of the agencies and at the announcer. Since 2002, I work as a freelance. I have advised numerous companies such as Alstom (energy and transports), Steria (SSII), Systran (translation technologies), Novacy (life insurance), Nielsen (a leading global information and measurement company, provides market research, insights & data about what people watch & what people buy), etc.<\/p>\n
Build an identity, the reputation of a brand or a company are my daily challenges I can accompany you (or them) with customized communication.<\/strong><\/p>\n
The same requirements punctuate my career: service quality, results-oriented culture, listening & proximity to the brands as well as with its network of influential journalists, perfect knowledge of the sector’s accounts…<\/p>\n
Faced with a media economy in crisis and a digital information ecosystem expanded, the work of PR is more complex. <\/strong>Our industry is changing faster than ever before. With social media and other innovations, the skills of PR professionals today are very different from what they once were.
\nIt is now my duty to orchestrate multichannel speech taking advertisers with ad hoc content. And convince them of the value of the RP board.<\/strong><\/p>\nWhat can I say about me? Outside the professional setting, I have a taste for everything related to art and culture, I love to read (books, news and magazines). I have a strong personal interest in science, health, well-being, business issues or public policy. Many topics interest me and I feel like a fish in water when I dive in an international environment with people from all over the world, I love to make our differences all our wealth. Diversity makes the diff\u00e9rence!<\/em><\/p>\n
\u00a0<\/em><\/p>\n
To find more information, please read:<\/strong><\/p>\n
Interview made by Marc Michiels\u00a0 for Culture RP : Les conseils de Suzana Biseul, freelanceuse en RP, pour une strat\u00e9gie marketing efficace<\/a><\/p>\n
Interview made by Emmanuelle Putaux in her web site “une nouvelle \u00e8re” :\u00a0SUZANA BISEUL, ENTREPRENEURE ET ATTACH\u00c9E DE PRESSE POUR TPE ET PME<\/a><\/p>\n
Interview for the magazine Marketing Professionnel \u2013 Paroles d\u2018Expert<\/a><\/p>\n
Interview with P\u00f4le Documentation sur le m\u00e9tier d\u2019attach\u00e9e de presse<\/a><\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ background_image=”https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/typewriter2.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”padding:1% 0;”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” module_id=”contactform” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text text_orientation=”center” header_font_size=”50px” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_alignment=”center” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Contact<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
![\"\"](\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/Logo-Suzana-2-e1493374705180.png\")
<\/h3>\n![\"\"](\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/tel.png\")
<\/h3>\n01 30 56 63 82<\/h3>\n
![\"\"](\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/mobile.png\")
<\/h3>\n06 61 95 34 89<\/h3>\n
![\"\"](\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/04\/mail.png\")
<\/h3>\ncontact@suzanarp.fr<\/a><\/h3>\n
![\"\"](\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/04\/compass.png\")
<\/h3>\nPARIS | 78860 Saint-Nom-la-Bret\u00e8che<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_contact_form email=”contact@suzanarp.fr” module_id=”et_pb_contact_form_0″ captcha=”on” use_redirect=”off” input_border_radius=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_contact_field field_id=”Name” field_title=”Name” field_type=”input” required_mark=”on” field_background_color=”rgba(255,255,255,0.8)” fullwidth_field=”off” form_field_font_select=”default” form_field_font=”||||” use_border_color=”off” border_style=”solid” \/][et_pb_contact_field field_id=”Email” field_title=”Email” field_type=”email” required_mark=”on” field_background_color=”rgba(255,255,255,0.8)” fullwidth_field=”off” form_field_font_select=”default” form_field_font=”||||” use_border_color=”off” border_style=”solid” \/][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” required_mark=”on” field_background_color=”rgba(255,255,255,0.8)” form_field_font_select=”default” form_field_font=”||||” use_border_color=”off” border_style=”solid” \/] [\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#e2007a” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px||0px|”][et_pb_row][et_pb_column type=”1_3″][et_pb_text background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_text_color=”#ffffff” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Suzana Biseul is an active member of :
\nPRformance <\/a>et Les \u00e9lectrons associ\u00e9s<\/a><\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][et_pb_column type=”1_3″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_text_color=”#ffffff” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”] Facebook<\/a> | Twitter<\/a> | LinkedIn<\/a> | Google +<\/a> | Viadeo<\/a> | Pinterest<\/a> | Scoop IT<\/a><\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
What are my skills? e-PR writing and editing Strategic Communications Social Media Marketing Who am I ? I have a strong B2B background with Fortune 500 companies and more than 20 years of experience in the field of communication, and more specifically as a PR Manager in the areas of industry, high-tech and health. I’m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Quels sont mes m\u00e9tiers ?<\/h2>
- e-RP<\/li>
- conseil \u00e9ditorial<\/li>
- contenu<\/li>
- communication corporate<\/li>
- blogging<\/li>
- organisation d\u2019\u00e9v\u00e8nements<\/li>
- strat\u00e9gie social media, ...<\/li><\/ul>
Quelques chiffres cl\u00e9s : ou Suzana Biseul RP en chiffres : (key figures)<\/p>
- + 20\u00a0 ans d\u2019exp\u00e9rience<\/li>
- + 12 ans d\u2019existence en tant que freelance<\/li>
- + 1000 Communiqu\u00e9s de presse r\u00e9alis\u00e9s<\/li>
- + 100 soci\u00e9t\u00e9s conseill\u00e9es<\/li><\/ul>
Qui suis-je ?<\/h2>
Cr\u00e9ative, organis\u00e9e, experte des contenus multiformes en qu\u00eate de nouvelles tendances.<\/p>
V\u00e9ritable PR Manager, capable de d\u00e9finir des strat\u00e9gies de communication num\u00e9rique innovantes, tourn\u00e9es vers des consommateurs avides de contenus adapt\u00e9s au digital.<\/p>
Forte de 20 ann\u00e9es d'exp\u00e9rience dans la communication, plus pr\u00e9cis\u00e9ment comme attach\u00e9e de presse sp\u00e9cialis\u00e9e dans les secteurs de l'industrie, du high tech et de la grande consommation, je propose depuis 2002 mes services en tant qu'ind\u00e9pendante. Je suis membre des r\u00e9seaux PRformance et Les \u00e9lectrons associ\u00e9s<\/p>
Un portefeuille clients tr\u00e8s diversifi\u00e9 alliant nouvelles technologies, sant\u00e9, produits grand public me permet de vous offrir l'opportunit\u00e9 d'obtenir une visibilit\u00e9 dans un large panel de m\u00e9dias.<\/p>
Ma ma\u00eetrise de quatre langues (fran\u00e7ais, anglais, portugais et espagnol) me permet d'\u00e9voluer avec aisance dans la presse internationale.
Je suis titulaire d\u2019une licence de sciences et techniques de la communication et d\u2019une ma\u00eetrise de lettres modernes (Sorbonne-Paris III).<\/p>J\u2019ai commenc\u00e9 ma carri\u00e8re chez l\u2019annonceur (Alstom) et ensuite je suis pass\u00e9e dans le monde des agences (Actus High-Tech), j\u2019ai conseill\u00e9 de nombreuses soci\u00e9t\u00e9s telles que, Steria (SSII), Systran (traduction automatique) Novacy (assurance-vie).<\/p>
Depuis 2002, je travaille en tant que free-lance. J\u2019ai ainsi assur\u00e9 les relations presse des salons professionnels du groupe Reed Exhibitions (Documation, Forum XML\u2026), Le Forum de la Geide, le lancement en France de la Wi-Fi Alliance et les relations presse des diverses soci\u00e9t\u00e9s informatiques : L\u00e9gal Suite (logiciels juridiques), Conex (logiciels pour la douane), Soft Solutions (logiciels pour la grande distribution), Sfeir (SSII) entre autres soci\u00e9t\u00e9s.<\/p>
J\u2019ai \u00e9galement travaill\u00e9 dans les secteurs, comme la sant\u00e9 (Salons ORL, R\u00e9animation, F\u00e9d\u00e9ration JALMALV) ou dans la grande consommation (NIELSEN), le tourisme (Tripadvisor)\u2026<\/p>
Construire une identit\u00e9, b\u00e2tir la r\u00e9putation d\u2019une marque ou d\u2019une entreprise sont les challenges quotidiens que je rel\u00e8ve en les accompagnant avec une communication sur mesure.<\/p>
Des exigences ponctuent mon parcours : qualit\u00e9 de service, culture du r\u00e9sultat, \u00e9coute & proximit\u00e9 avec les marques tout comme avec son r\u00e9seau de journalistes influents et des influenceurs, parfaite connaissance du secteur de mes comptes comme celui de la presse.<\/p>
Face \u00e0 une \u00e9conomie des m\u00e9dias en crise et un \u00e9cosyst\u00e8me d'information \u00e9largi au digital, le m\u00e9tier des relations presse se complexifie. Il s'agit d\u00e9sormais pour moi d'orchestrer la prise de parole multicanal des annonceurs avec des contenus ad hoc. Et de les convaincre de la valeur ajout\u00e9e du conseil RP.<\/p>
Que dire de plus sur moi ? En dehors du cadre professionnel, j\u2019ai un go\u00fbt prononc\u00e9 pour tout ce qui touche \u00e0 l\u2019art et \u00e0 la culture, j\u2019aime lire. Beaucoup de sujets me passionnent et je me sens comme un poisson dans l\u2019eau lorsque je plonge dans une ambiance internationale avec des gens venant des quatre coins du monde, j\u2019aime beaucoup faire de nos diff\u00e9rences toute notre richesse. Diversity makes the diff\u00e9rence!<\/p>
En savoir plus<\/h2>
Entretien fait par Emmanuelle Putaux sur son site \u00ab une nouvelle \u00e8re \u00bb : SUZANA BISEUL, ENTREPRENEURE ET ATTACH\u00c9E DE PRESSE POUR TPE ET PME<\/a><\/p>
Entretien pour la revue Marketing Professionnel - Paroles d\u2018Expert <\/a><\/p>