{"id":4231,"date":"2017-09-05T11:09:09","date_gmt":"2017-09-05T09:09:09","guid":{"rendered":"https:\/\/www.suzanarp.fr\/work-methodology\/"},"modified":"2017-09-18T11:27:00","modified_gmt":"2017-09-18T09:27:00","slug":"work-methodology","status":"publish","type":"page","link":"https:\/\/www.suzanarp.fr\/en\/work-methodology\/","title":{"rendered":"work methodology"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; custom_padding=&#8221;||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_fullwidth_post_title title=&#8221;on&#8221; meta=&#8221;off&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;on&#8221; featured_image=&#8221;off&#8221; featured_placement=&#8221;background&#8221; parallax_effect=&#8221;on&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;left&#8221; text_color=&#8221;light&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;rgba(255,255,255,0.9)&#8221; module_bg_color=&#8221;#e2007a&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; title_font=&#8221;|||on|&#8221; custom_padding=&#8221;30px|0px|20px|0px&#8221; title_font_size=&#8221;40px&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; custom_padding=&#8221;0px|||&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.0.71&#8243;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4058\" style=\"margin-left: 20px;\" src=\"http:\/\/waitsrp.suzanarp.fr\/wp-content\/uploads\/2017\/03\/make-ideas-happen.png\" alt=\"\" width=\"472\" height=\"300\" srcset=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/make-ideas-happen.png 472w, https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/make-ideas-happen-300x191.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><strong>Sharp and rigorous methodology at each step of the strategy <\/strong><\/p>\n<p><strong>Efficiency, accuracy, transparency<\/strong><\/p>\n<p>3 keywords around which I build my philosophy.<\/p>\n<p><strong>A long-term vision<\/strong> based on listening, advice, responsiveness and trust.<\/p>\n<p>My methodology and choice of actions are clearly defined and articulated as follows:<\/p>\n<ul>\n<li><strong>Planning<\/strong>, developing and implementing PR strategies<\/li>\n<li><strong>Establishment<\/strong> of a retro schedule approved with the client<\/li>\n<li><strong>Developing<\/strong> a custom Press file<\/li>\n<li><strong>Writing<\/strong> press tools: press kit, press release, forum, business cases &#8230;<\/li>\n<li><strong>Sending<\/strong> information to journalists and influencers and thereafter follow ups<\/li>\n<li><strong>Follow up<\/strong> with personalized journalists, editing interviews<\/li>\n<li><strong>Organization<\/strong> of meetings and Press conferences<\/li>\n<li><strong>Organizing<\/strong> events (Travel Press, convention, site visits, web conferencing &#8230;)<\/li>\n<li><strong>Monitoring<\/strong> press coverage and development of a press-book<\/li>\n<li>Weekly or Monthly <strong>Activity Report<\/strong><\/li>\n<li><strong>Review<\/strong> and <strong>analysis<\/strong> of press coverage<\/li>\n<\/ul>\n<h2>PR GUIDE<\/h2>\n<p><strong><u>1) What is Public relations?<\/u><\/strong><\/p>\n<ul>\n<li>Public relations also called media relations is basically raising the awareness of products and services through the media. This includes the traditional media i.e. TV, radio, and newspapers, and also digital media (news sites, blogging, social media etc). \u00a0These days it is vital to ensure you have a solid web presence to support your business. Both aspects are integral to a modern communications strategy.<\/li>\n<li>PR is the life source of your business. Clever communication impacts positively how your processes are carried out, how problems are resolved, the way people work, feel and think about their roles. It affects who knows about your business, how they find out about it, what they say and think of it, their experience of your products and services and can also impact customer loyalty.<\/li>\n<\/ul>\n<p><strong><u>2) How to build media relations ?<\/u><\/strong><\/p>\n<p>Over the long term: knowing the newspapers and journalists. To do this, the PR manager has several levers of action.<\/p>\n<ul>\n<li><strong>An expanded network media<\/strong><\/li>\n<li><strong>A custom file press<\/strong><\/li>\n<li><strong>Relationships of trust and collaboration<\/strong><\/li>\n<\/ul>\n<p><strong><u>3) How to conduct media relations ?<\/u><\/strong><\/p>\n<ul>\n<li>However, though the landscape has changed drastically, the basic skills (good writing, communication, planning, measurement etc.) are still core. Good PR means combining these skills with digital tools\/platforms.<\/li>\n<li>In the digital age and in a context of difficulty of the press, the time is not the dissemination of mass information but very qualitative approaches to content and more targeted identification of interlocutors-influencers. Influencers who are both journalists, bloggers and end consumers, the journalist who himself has several digital identities and uses social networks to spread its articles or to inform quickly, but also as sources of information.<\/li>\n<\/ul>\n<p><strong>The importance of PR as part of a digital strategy<\/strong><\/p>\n<ul>\n<li>Public relations activity today includes raising your profile online as well as engaging with traditional media. The mix of media that are relevant to your business will depend on what you need to achieve \u2013 from establishing a brand with a local audience through to national exposure<\/li>\n<li>We access a myriad of online outlets with optimised content to maximise exposure of your message.\u00a0 PR content is also perfect for SEO (search engine optimisation) and online marketing activity.<\/li>\n<\/ul>\n<h2><strong>\u00a0<\/strong><strong>Suzana Biseul RP helps you to\u00a0:<\/strong><\/h2>\n<ul>\n<li><strong>Boost reputation<\/strong> by connecting with journalists, bloggers &amp; influencers<\/li>\n<li><strong>Showcase<\/strong> your news using online news release distribution system<\/li>\n<li><strong>Monitor <\/strong>everything across print, online, broadcast &amp; social media<\/li>\n<li>I<strong>ncrease<\/strong> efficiency with real time reporting on all aspects of your PR<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; background_image=&#8221;https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/typewriter2.jpg&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; custom_css_main_element=&#8221;padding:1% 0;&#8221;][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; module_id=&#8221;contactform&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text text_orientation=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h1 style=\"text-transform: uppercase;\">Contact<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.0.71&#8243;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-167 size-full\" src=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/Logo-Suzana-2-e1493374705180.png\" alt=\"\" width=\"200\" height=\"57\" \/><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-282 size-full\" src=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/tel.png\" alt=\"\" width=\"40\" height=\"40\" \/><\/h3>\n<h3>01 30 56 63 82<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-281 size-full\" src=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/03\/mobile.png\" alt=\"\" width=\"40\" height=\"40\" \/><\/h3>\n<h3>06 61 95 34 89<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-289 size-full\" src=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/04\/mail.png\" alt=\"\" width=\"40\" height=\"40\" \/><\/h3>\n<h3><a href=\"mailto:contact@suzanarp.fr\">contact@suzanarp.fr<\/a><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-290 size-full\" src=\"https:\/\/www.suzanarp.fr\/wp-content\/uploads\/2017\/04\/compass.png\" alt=\"\" width=\"40\" height=\"40\" \/><\/h3>\n<h3>PARIS | 78860 Saint-Nom-la-Bret\u00e8che<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_contact_form email=&#8221;contact@suzanarp.fr&#8221; module_id=&#8221;et_pb_contact_form_0&#8243; captcha=&#8221;on&#8221; use_redirect=&#8221;off&#8221; input_border_radius=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_button=&#8221;off&#8221; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [et_pb_contact_field field_id=&#8221;Name&#8221; field_title=&#8221;Name&#8221; field_type=&#8221;input&#8221; required_mark=&#8221;on&#8221; field_background_color=&#8221;rgba(255,255,255,0.8)&#8221; fullwidth_field=&#8221;off&#8221; form_field_font_select=&#8221;default&#8221; form_field_font=&#8221;||||&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; \/][et_pb_contact_field field_id=&#8221;Email&#8221; field_title=&#8221;Email&#8221; field_type=&#8221;email&#8221; required_mark=&#8221;on&#8221; field_background_color=&#8221;rgba(255,255,255,0.8)&#8221; fullwidth_field=&#8221;off&#8221; form_field_font_select=&#8221;default&#8221; form_field_font=&#8221;||||&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; \/][et_pb_contact_field field_id=&#8221;Message&#8221; field_title=&#8221;Message&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; required_mark=&#8221;on&#8221; field_background_color=&#8221;rgba(255,255,255,0.8)&#8221; form_field_font_select=&#8221;default&#8221; form_field_font=&#8221;||||&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; \/] [\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#e2007a&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_text_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<p>Suzana Biseul is an active member of :<br \/>\n<span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.prformance.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PRformance <\/a>et <a style=\"color: #ffffff;\" href=\"https:\/\/electronsassocies.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Les \u00e9lectrons associ\u00e9s<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_text_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;] <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.facebook.com\/suzana.biseul\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> | <a style=\"color: #ffffff;\" href=\"https:\/\/twitter.com\/suzanaBi\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> | <a style=\"color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/pub\/suzana-biseul\/1\/47b\/b62\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> | <a style=\"color: #ffffff;\" href=\"https:\/\/plus.google.com\/101573938320119686438\" target=\"_blank\" rel=\"noopener noreferrer\">Google +<\/a> | <a style=\"color: #ffffff;\" href=\"http:\/\/www.viadeo.com\/fr\/profile\/suzana.biseul\" target=\"_blank\" rel=\"noopener noreferrer\">Viadeo<\/a> | <a style=\"color: #ffffff;\" href=\"http:\/\/www.pinterest.com\/suzanabiseul\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> | <a style=\"color: #ffffff;\" href=\"http:\/\/www.scoop.it\/u\/suzana-biseul-pro\" target=\"_blank\" rel=\"noopener noreferrer\">Scoop IT<\/a><\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharp and rigorous methodology at each step of the strategy Efficiency, accuracy, transparency 3 keywords around which I build my philosophy. A long-term vision based on listening, advice, responsiveness and trust. My methodology and choice of actions are clearly defined and articulated as follows: Planning, developing and implementing PR strategies Establishment of a retro schedule [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Une m\u00e9thodologie pointue et rigoureuse \u00e0 chaque \u00e9tape de la strat\u00e9gie<\/p><p>Efficacit\u00e9, rigueur, transparence: 3 mots-cl\u00e9s autour desquels je b\u00e2tis ma philosophie.<\/p><p>Une vision \u00e0 long terme bas\u00e9e sur l\u2019\u00e9coute, le conseil, la r\u00e9activit\u00e9 et la confiance.<\/p><p>Ainsi, lors de chaque contrat, ma m\u00e9thodologie et les choix d'actions sont clairement d\u00e9finis et s'articulent de la mani\u00e8re suivante :<\/p><ul><li>Conseil et d\u00e9finition de la strat\u00e9gie \u00e0 mettre en place et proposition de plans d'actions<\/li><li>Mise en place d'un r\u00e9troplanning valid\u00e9 avec le client<\/li><li>\u00c9laboration d'un fichier presse personnalis\u00e9<\/li><li>R\u00e9daction des outils presse : dossier de presse, communiqu\u00e9 de presse, tribune, business cases\u2026<\/li><li>Envoi des informations aux journalistes et influenceurs et par la suite des relances<\/li><li>Suivi personnalis\u00e9 avec les journalistes, montage d'interviews<\/li><li>Organisation de rencontres ou de conf\u00e9rences de Presse<\/li><li>Mise en place de \"success stories\"<\/li><li>Organisation d'\u00e9v\u00e9nements (Voyage de Presse, convention, visites de site, web conf\u00e9rence...)<\/li><li>Suivi des retomb\u00e9es presse et \u00e9laboration d'un press-book<\/li><li>Compte-rendu d'activit\u00e9 hebdomadaire\/mensuel<\/li><li>Bilan et analyse des retomb\u00e9es presse<\/li><\/ul>","_et_gb_content_width":"","footnotes":""},"class_list":["post-4231","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/pages\/4231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/comments?post=4231"}],"version-history":[{"count":5,"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/pages\/4231\/revisions"}],"predecessor-version":[{"id":4432,"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/pages\/4231\/revisions\/4432"}],"wp:attachment":[{"href":"https:\/\/www.suzanarp.fr\/en\/wp-json\/wp\/v2\/media?parent=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}