prestations relations presse Suzana Biseul

  • Develop and implement strategic PR programs to achieve significant increases in brand awareness
  • Write clear and compelling press releases, by-lined articles, business cases, press kits…Find story better angles
  • Identify key media outlets
  • Cultivate relationships with key business journalists in national and trade publications
  • Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
  • Organize events: seminars, business meetings, conferences and press tours, exhibitions, open days…
  • Identify media trends, news cycles and spin opportunities
  • Manage proactively editorial calendars.
  • Analyze and measure results of PR programs.

How to increase your reputation ?

It all starts with a meeting.

The first appointment is essential to know and understand how to work together.

In terms of PR, each case is unique and meets specific objectives may be:

  • Define the profile of your company and build him a communication territory of its own; capitalize on the brand
  • Create and implement a proactive information and recurring thread in the media
  • Diversify content on business communication sectors, partners, internationally, the testimony of customers …
  • Amplify the volume and quality of articles (including defining indicators to measure the recovery of your key messages)
  • Position yourself on the content (which interested journalists = > expertise), which improves the SEO (=> visibility on the web + leads), which provides power to the communication channels (e-mailing , social networking), etc. .

The strategy

  • « on going » Programme (press office) with monthly thematic campaigns, trades and / or sectoral
  • Recurrent Communication and optimized form:

– From “success stories”

– Press releases

– Individual interviews

– Visits “discovery” of your company or those in which you are present

  • Proactive and creative approach to exploit the news: “ideas factory”
  • Agreements and / or partnerships to legitimize the message
  • Press Releases: partnerships, new clients, etc. …. Addressing a topical or contact a business opinion etc ….
  • Editorial Intelligence: identification and characterization of editorial files
  • Expert paper (eg research topics or expertise of an employee) placed in the press

Once you have defined objectives and strategy, I prepared a list of targeted media:

  • Press agencies (AFP, NAO Press, Bloomberg, …)
  • Daily press (Parisien, Le Monde, Les Echos, La Tribune …)
  • Weekly and Monthly Magazine (New Observer, The Express, Challenges, Marianne, VSD, Le Point, …)
  • Vertical Business Press (industries where your company is present)
  • Websites and specialized blogs.

Then I propose a precise timetable for the mission to be performed.

My Tools

As part of the mission, the following tools will be used:

– Database of journalists from the print and broadcast media (Hors Antenne)

– Editorial Schedules European French and Francophone press (Hors Antenne and Features Exec)

– Dissemination of an exclusive network of information portals and social networks (facebook, twitter, google+, Linkedin, etc …).



01 30 56 63 82

06 61 95 34 89

PARIS | 78860 Saint-Nom-la-Bretèche

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Suzana Biseul is an active member of :
PRformance et Les électrons associés


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